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EDIZIONE
STRAORDINARIA:
SPOT SU LA7
oneexpress.itIl progetto di comunicazione di One Express
sulle principali emittenti radiofoniche e televisive
nazionali non si ferma: una nuova puntata
del messaggio promozionale del Network
è andata in onda su La7 dal 13 al 18 novembre,
nel corso della seguita trasmissione “Otto e mezzo”
In the aftermath of the autumn flight on
radio and TV - which featured a commercial
strongly representative of the values of One
Express - the Pallet Network decided to
change format (but not the channel).
The quite emotional message was replaced
by a 60-second commercial whose storytelling
is centered on the numbers symbolizing the
constant growth of the Pallet Network.
The communication campaign ended on
November 18
th
with outstanding audience
numbers, reflecting the immediacy of the
message and the interest of viewers in re-
lation to the road transport Service: an ac-
tivity that requires accuracy, timeliness
and a top organization. To date, the Network
consists of a large group of transporters
working in synergy with a Team of estab-
lished international partners. Over 28,600
collaborators throughout Europe are helping
to make the Network Service unbeatable,
covering 282,400 km every night across
41 countries.
The widespread coverage that One Express
reserves for entrepreneurs who rely on its
network, is made possible by the presence
of 18 international hubs and 347 terminals
in Europe, and is completed by a 360 de-
gree assistance and a unique rapidity in
this sector.
SPOT ON LA7 SPECIAL EDITION
MEDIA
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1800
comunicati on air
RADIO
comunicati on air
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